The ASK: Create and brand a Disney Skill that engages Amazon Alexa users with the Disney Music Hits playlist on Amazon Music Unlimited (as a part of Indoor Recess Session 3)
The TARGET: Focus on catering to the 18-34 age group, predominately female target consumer
The EXECUTION: A whimsical, yet grounded, campaign around the idea that no Disney adventure can compare to the story of your own life.
THE TEAM: Cassie Pruitt (VID), Mo Rayburn (AD), April Ding (AD), Indira Midha (CW), Brad Sigal (CW), Okina Tran (STRAT), Jaylen Culp (STRAT), Vanessa Wong (STRAT)
The Commercial
Once There Were Dragons is an in-production documentary series investigating dragons in global human history and modern popular culture. This production is under the leadership of Cassandra Pruitt and the amazing team of animators, videographers, and editors at Gaylord College of the University of Oklahoma.