A Day at Hiebing...
My shadow day at Hiebing Advertising http://www.hiebing.com/ was something I've never thought I'd be prepared for. During Easter vacation, I drove up to Madison, Wisconsin to meet with my cousin, Jill. She works as a project manager to keep the team on schedule.
I was given the opportunity to sit in on a meeting for designing a university's new information catalog and see a bit of the process involved. The company is housed in a refurbished church building and has an amazing layout.
The Vice President was kind enough to look at my portfolio and answer questions I had. It was helpful to here from people who worked in the world versus assignments being given to students for a grade.
While my time at Hiebing only lasted four hours, it was one of the most beneficial and much needed experiences I could ever ask for.